I just got back from going door-to-door for McDonnell and our local candidate for the legislature Rich Anderson. Except it wasn't really door-to-door. It was knock on one door, walk past 6 or 8 houses, knock on another door, totally ignore most of the residents in the neighborhood and only try to reach a very few. Excuse me, did I miss the Sping and Summer? Is it October already? Are we four weeks out from the general and trying to focus our resources on GOTV?
Then why are we micro-targeting already? Think of the message we are sending to the families we skip. We are telling them they aren't important to us. They won't listen to our message so we won't even try. We've already identified the chosen few we are willing to talk with so lets just move on past them.
I've been involved in too many campaigns not to appreciate the need to concentrate scarce resources where they will be most effective and fully recognize the value of micro targeting in October. But in April? If this is the level of campaign managment we are going to see between now and November, the Democrats are going to be celebrating when it is over.